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Parse OnDemand pricing for AWS in Ruby

Sunday, August 04, 2013 Category : , 1

Well I have been doing a LOT more Ruby programming since my last "Hello World" post. I figured that I should probably start sharing some of the more useful code.

First is this class which gives you a quick and easy way to determine the current OnDemand pricing for an instance type. There is a Gem out there for this already but I wanting something that was small which I understood myself (thats how you learn). The class is not really useful by itself, but I am writing some analysis of Spot pricing (will post when its fully complete) and it really need to be able to dynamically get the current pricing.

What that the code does is pull the current pricing from the Amazon web site, which returns a json file. This file has a deep data structure that is really overboard for most usage. Also, the naming for instance types is very different to the normal 'm1.small' format. Therefore the code does a mapping between the two.

All you need to do is copy and paste the Class into your file and then instantiate the instance and use the price method to get a specific value. For example

puts OnDemandPricing.new.price('ap-southeast-2','t1.micro','linux')

Use at your own risk.


require "rubygems"
require "net/http"
require "uri"
require "json"
require "yaml"

class OnDemandPricing

    'us-east'    => 'us-east-1',
    'us-west'    => 'us-west-1',
    'us-west-2'  => 'us-west-2',
    'eu-ireland' => 'eu-west-1',
    'apac-tokyo' => 'ap-northeast-1',
    'apac-sin'   => 'ap-southeast-1',
    'apac-syd'   => 'ap-southeast-2',
    'sa-east-1'  => 'sa-east-1'}

    'uODI'            => 't1',
    'stdODI'          => 'm1',
    'secgenstdODI'    => 'm3',
    'hiMemODI'        => 'm2',
    'hiCPUODI'        => 'c1',
    'clusterComputeI' => 'cc1',
    'clusterHiMemODI' => 'cr1',
    'clusterGPUI'     => 'cg1',
    'hiIoODI'         => 'hi1',
    'hiStoreODI'      => 'hs1'}

    'u' => 'micro', 
    'sm' => 'small',
    'med' => 'medium',
    'lg' => 'large',
    'xl' => 'xlarge',
    'xxl' => '2xlarge',
    'xxxxl' => '4xlarge',
    'xxxxxxxxl' => '8xlarge'}

  def autovivifying_hash
    # A little helper to save initialising the hash as we go, make Ruby more like Perl!
    # http://en.wikipedia.org/wiki/Autovivification
    Hash.new do |hash, key|
      hash[key] = autovivifying_hash

  def initialize
    uri = URI.parse(
    request = Net::HTTP::Get.new(uri.request_uri)
    http = Net::HTTP.new(uri.host, uri.port)
    response = http.request(request)
    data = JSON.parse(response.body)

    @price_table = autovivifying_hash

    # Walk the json structure finding the key data and load into an easy to
    # access hash of hash of hashes
    # being price_table[REGION][INSTANCE TYPE][OS linux/mswin] returns price
    data['config']['regions'].each do |reg|
      reg['instanceTypes'].each do |type|
        type['sizes'].each do |size|
          size['valueColumns'].each do |val|
            @price_table[REGION_MAPPING[reg['region']]] \
                         TYPE_MAPPING[type['type']] +
                         "." + 
                        ] \
                        [val['name']] = val['prices']['USD']

  def price (region, instance_type, os)
    return @price_table[region][instance_type][os]
end # Class

#An example
puts OnDemandPricing.new.price('ap-southeast-2','t1.micro','linux') 
Enjoy. Any feedback use the comments.

Hello World of AWS API with Ruby

Thursday, January 31, 2013 Category : , , , 4

After years of writing Perl I need to start learning Ruby. The most comprehensive SDK for Amazon Web Services (AWS) looks to be the Ruby SDK. It even contains interfaces for the new Elastic Transcoder service released overnight.

It is pleasing to find just how little it takes to create a "Hello AWS" style Ruby program. For my first test I decide that listing out my S3 buckets would be sufficient.

Here are four simple steps to get you started.

Step 1. Get Ruby on your machine.

Well of course you are using a recent Mac and Ruby is already installed. To confirm

machine:~ rodos$ ruby -v
ruby 1.8.7 (2012-02-08 patchlevel 358) [universal-darwin12.0]
machine:~ rodos$
Step 2. Install the AWS Ruby SDK 

This is a simple command
machine:~ rodos$ sudo gem install aws-sdk

Building native extensions.  This could take a while...
Building native extensions.  This could take a while...
Successfully installed uuidtools-2.1.3
Successfully installed nokogiri-1.5.6
Successfully installed json-1.7.6
Successfully installed aws-sdk-
4 gems installed
Installing ri documentation for uuidtools-2.1.3...
Installing ri documentation for nokogiri-1.5.6...
No definition for parse_memory
No definition for parse_file
No definition for parse_with
No definition for get_options
No definition for set_options
Installing ri documentation for json-1.7.6...
Installing ri documentation for aws-sdk-
Installing RDoc documentation for uuidtools-2.1.3...
Installing RDoc documentation for nokogiri-1.5.6...
No definition for parse_memory
No definition for parse_file
No definition for parse_with
No definition for get_options
No definition for set_options
Installing RDoc documentation for json-1.7.6...
Installing RDoc documentation for aws-sdk-
machine:~ rodos$
Step 3. Create your .rb file with the code.

Create a file with the text below. I named my file "hello-aws.rb". Of course I still use vi for some silly reason to write code! You could always try pico or one of those fancy graphical text editors, even Xcode.
# List you S3 buckets

require 'rubygems'
require 'yaml'
require 'aws-sdk'

:access_key_id => 'your.access.key.here',
:secret_access_key => 'your.secret.here')

s3 = AWS::S3.new

s3.buckets.each do |bucket|
puts bucket.name
Don't forget to enter your access key and secret for your account.

Step 4. Execute your file.

You can now run your code and watch it list your buckets.
machine:~ rodos$ ruby s3list.rb 
machine:~ rodos$ 
There you go, it lists all of my buckets. From here it is developing your knowledge of the AWS SDK for Ruby alongside general Ruby programming skills. As I write some interesting code, I will share my experiences here.

Why don't you go and try your first automation of the Cloud with AWS and Ruby! Its fun and easy.


P.S. It is a bad idea to leave your account access key and secret locked away in your code file. I have done it here to show a complete working example in a single file.

AWS re:Invent 2012 session index and links

Monday, January 28, 2013 Category : , , 7

It is great that the sessions from Amazon re:Invent 2012 have been made publicly available. The video recordings are on YouTube and the slides are on SlideShare.

Typically I want to search for a session based on the description, the speaker or maybe a company, then quickly view the content. Without a index that links all the sources this can be painful. So for my benefit and especially yours, below is a list of the sessions, speakers, session description and the link to the YouTube and SlideShare content.



P.S. Any errors in the links please post in the comments.

ARC201 - AWS Database Tier Architecture Best Practices
by Matt Tavis - Solutions Architect - AWS, Siva Raghupathy - Enterprise Solutions Architect - AWS
AWS provides a rich database environment comprising of a wide selection of In-memory data stores, SQL & NoSQL databases, Search, and Data Warehousing technologies. Plus there are many storage options such as EBS, EC2 Instance Storage, HDFS, Amazon S3, Amazon Glacier etc. with different performance and durability characteristics. AWS Solutions architects have helped a wide variety of customers build successful database solutions on AWS. In this presentation we'll outline various database and storage options and discuss AWS DB Architecture Patterns & Best Practices. You will be able to learn how to architect your database tier by using the right database and storage technologies to achieve the required functionality, performance, availability and durability - at the right cost.
ARC202 - Architecting for High Availability & Multi-Availability Zones on AWS
by Attila Narin - Sr Manager, Solutions Architecture - AWS
Amazon Web Services (AWS) provides a platform that is ideally suited for building highly available systems, enabling you to build reliable, affordable, fault-tolerant systems that operate with a minimal amount of human interaction. This session covers many of the high-availability and fault-tolerance concepts and features of the various services that you can use to build highly reliable and highly available applications in the AWS Cloud: architectures involving multiple Availability Zones, including EC2 best practices and RDS Multi-AZ deployments; loosely coupled and self-healing systems involving SQS and Auto Scaling; networking best practices for high availability, including Elastic IP addresses, load balancing, and DNS; leveraging services that inherently are built with high-availability and fault tolerance in mind, including S3, Elastic Beanstalk and more.
ARC203 - Highly Available Architecture at Netflix
by Adrian Cockcroft - Director of Architecture, Cloud Systems - Netflix
This talk describes a set of architectural patterns that support highly available services that are also scalable, low cost, low latency and allow agile continuous deployment development practices. The building blocks for these patterns have been released at netflix.github.com as open source projects for others to use.
ARC204 - AWS Infrastructure Automation
by Chris Munns - Solutions Architect - AWS, Paul Duffy - Sr. Manager, Solutions Architecture - AWS
So, youve got your solution deployed and have so many things to managenow what? Come to this session to learn how you can scale operations with solutions deployed in the AWS cloud. We take a look at services like AWS CloudFormation and tools like Chef and Puppet. See an overview of these services and tools, and we show you how they might be used in real-life scenarios and how you might incorporate these services and tools into your own environment.
ARC205 - Building Web-Scale Applications With AWS
by James Hamilton - Vice President & Distinguished Engineer - AWS, Simon Elisha - Principal Solution Architect - AWS
As both new and established businesses work to increase their customer numbers, revenue and relevance to the market they are working to deliver software that scales larger than ever before. The challenge of being the "victim of your own success" be it from viral marketing, social media or simply dramatic uptake of a new service; is something that troubles the minds of CIOs and Engineers alike. This session will focus on ways to avoid creating "technical debt" during initial development, and will share well established practices and approaches to building applications that can tolerate and revel in the challenges of scaling to "web scale". Working through a range of architectural dimensions, patterns and pithy examples attendees will leave this session with useful ideas on how to design new applications, as well as the "retro-fitting" that can be done to existing applications to enable them to scale on AWS.
ARC206 - Extend Your Existing Data Center to the Cloud with Amazon Virtual Private Cloud
by Steve Morad - Solutions Architect - AWS
Amazon Virtual Private Cloud (VPC) is fast becoming the networking option of choice for enterprise and government customers because it provides a powerful set of virtual networking capabilities. VPC allows you to isolate, control, connect, and empower your systems at the network level. Learn the common architectural patterns for building virtual networks in the cloud, interconnecting your virtual and physical networks, and securing your AWS cloud environment. Come learn about the extensive set of features specific to VPC that you should know about before your next cloud deployment.
ARC301 - Intro to Chaos Monkey & the Simian Army
by Ariel Tseitlin - Director, Cloud Solutions - Netflix
Join the product and cloud computing leaders of Netflix to discuss why and how the company moved to Amazon Web Services. From early experiments for media transcoding, to building the operational skills to optimize costs and the creation of the Simian Army, this session guides business leaders through real world examples of evaluating and adopting cloud computing.
ARC302 - AWS Cloud Design Patterns (CDP)
by Ken Tamagawa - Sr. Manager, Solution Architecture - AWS, Akio Katayama - Solutions Architect - AWS
AWS Cloud Design Patterns (a.k.a. CDP) are generally repeatable solutions to commonly occurring problems in cloud architecting. In this session, we introduce CDP and explain how you can apply CDPs in practical scenarios such as photo sharing, e-commerce, and web site campaigns.
ARC303 - Dissecting an Internet-Scale Application
by Paul Duffy - Sr. Manager, Solutions Architecture - AWS, Umesh Sampat - Solutions Architect - AWS , Peter-Mark Verwoerd - Solutions Architect - AWS
In this session, we take an Internet-scale application built on AWS and dissect it. We start by looking at the problem we want to solve and finish with a design. We walk through the various architectural decisions taken for each tier and explain our choices for appropriate AWS services and building blocks to ensure the security, scale, availability and reliability of the application. In addition to learning about the architecture of the application, you see demos along the way.
ARC304 - Solutions in Action
by David Rocamora - VP DevOps - Control Group , Ben Cochran - Sr. Software Architect - Autodesk , Jeremy Przygode - CEO - Stratalux, Brian Besterman - MD, Chief Information Officer & Co-Founder - Pronia Medical Systems
You've had a chance to hear from AWS Solutions Architects about how you might architect a solution which would run in the AWS cloud and learned how you might better scale your operations. Come to this session if you'd like to hear some real-world stories from customers such as Autodesk and Pronia and partners such as Control Group and Stratalux. You'll learn how Autodesk has used the AWS cloud to revolutionize the architecture of their solutions to meet their customers' needs and from Stratalux you'll see some pragmatic real world examples for increasing operational efficiency. You'll also hear how Pronia worked with Control Group to deploy a HIPAA compliant application on AWS.
BDT101 - Big Data with Amazon Elastic MapReduce
by Peter Sirota - Sr. Manager, Software Development - AWS, Steve Mardenfeld - Data Engineer - Etsy , Jim Blomo - Engineering Manager - Data Mining - Yelp
Big data technologies let you work with any velocity, volume, or variety of data in a highly productive environment. This session seeks to answer questions such as "what is big data," "how can I use unstructured data," and "how can I integrate data collections from different sources" using Hadoop with Amazon Elastic MapReduce. Join general manager of EMR, Peter Sirota, on a journey through real-world use cases of data-driven discovery.
BDT102 - Algorithms, Machines, and Crowdsourcing
by Michael Brown - CTO - Comscore , Sharon Chiarella - Vice President - AWS
In this session, join the Vice President of Mechanical Turk to explore how businesses are marrying human judgment with distributed data processing, improving accuracy of Big Data analytics without sacrificing efficiency or scalability. Well highlight real world examples and introduce Mike Brown, CTO of Comscore, to discuss how the combination technologies such as Hadoop and Mechanical Turk are driving large scale systems to cleanse and categorizes business critical data from unstructured and inconsistent data sources.
BDT201 - AWS Data Pipeline: A Guided Tour
by Kathryn Shih - Sr. Product Manager - AWS
In this session, we'll review the features and architecture of the new AWS Data Pipeline service and explain how you can use it to better manage your data-driven workloads. We'll then go over a few examples of setting up and provisioning a pipeline in the system.
BDT202 - The Hadoop Ecosystem
by Ted Dunning - Architect - MapR , Jon Einkauf - Sr. Product Manager - AWS , Ronen Schwartz - VP Products B2B Data Exchange, VP Marketing Ultra Messaging - Informatica
The Hadoop ecosystem is blossoming. In this session, learn how to take advantage of tools such as Mesos, Spark, Shark and Mahout on Amazon Elastic MapReduce. Senior Product Manager, Jon Einkauf, discusses the optimizations which make Hadoop sing on EMR, and describes how to use different Hadoop distributions and tools such as Hbase and Hparser with your big data analytics pipelines.
BDT203 - Accelerating Research: Spotlight on Science
by Deepak Singh - Principal Product Manager - AWS, Chris Dagdigian - Co-Founder, Principal Consultant - Bio Team , Steve Litster - Global Lead for Scientific Computing - Novartis , Michael DeAngelo - Deputy CIO - State of WA
Learn more about AWS, for science! In this session well introduce some of the world changing research being carried out on the AWS Cloud, including computer science, biology, astronomy and high energy physics. Join leaders in the field to hear more about how cloud computing is accelerating research.
BDT204 - Awesome Applications of Open Data
by Matt Wood - Product Manager - AWS, Lisa Green - Director - Common Crawl , Ravi K Madduri - Fellow, Computation Institute - Globus Online , Matthew Berk - Founder & CEO - Lucky Oyster, Inc.
Dive into the world of big data as we discuss how open, public datasets can be harnessed using the AWS cloud. With a lot of large data collections (such as the 1000 Genomes Project and the Common Crawl), join this session to find out how you can process billions of web pages and trillions of genes to find new insights into society.
BDT205 - Solving Big Problems with Big Data
by David A Patterson - Pardee Professor of Computer Science - AMP Lab, UC Berkeley
The problem of big data is not only that it is capacious, but that it is also heterogeneous, dirty, and growing even faster than the improvement in disk capacity. One challenge is then to derive value by answering ad hoc questions in a timely fashion that justifies the preservation of big data. A group of us from databases, machine learning, networking, and systems just started a new lab at University of California, Berkeley, to tackle this challenge. The AMPLab is working at the intersection of three trends: statistical machine learning (Algorithms), cloud computing (Machines), and crowdsourcing (People). One of the driving applications for the AMP Lab is cancer genomics. Over the next several years, gene-sequencing technologies will begin to make their way into medicine, offering the most complex tests available. This advance brings a new type of data with tremendous promise to help elucidate physiological and pathological functions within the body, as well as to make more informed d
BDT206 - A Seismic Shift in Education
by Steven Halliwell - Education & S/L Gov't Director - AWS, Bill Howe - Director of Research, Scalable Data Analytics, eScience Institute - UW, Anant Agarwal - President - EdX , Michael L. Chasen - President and CEO - Blackboard
Join some of the education pioneers who are using cloud computing to drive new methods of delivery and evaluation across the world. Well discuss how the AWS cloud has helped students from all disciplines learn more, faster, using the innovative programs and technologies. Join this session to learn more from EdX, Blackboard and the University of Washington on how the cloud is accelerating modern education and research.
BDT207 - Big Data and the US Presidential Campaign
by Miles Ward - Solutions Architect - AWS, Harper Reed - CTO - Obama For America, Leo Zhadanovsky - Director of Systems Engineering - Democratic National Committee, Brian Holcomb - DevOps Engineer - Obama For America, Jay Edwards - Lead Database Engineer - Obama For America, JP Schneider - DevOps Engineer - Obama For America, Scott VanDenPlas - Lead Dev Ops - Obama For America, Ben Hagen - Security Engineer - Obama For America
Obama For America, the organization behind Barack Obamas successful campaign for re-election as President of the United States, designed, built, deployed and now dismantled an election-winning technology system which heavily leveraged Amazon Web Services. Join us to meet the OFA "TECH" team, core members of the visionary group that delivered the applications, analytics, and DevOps tools that made such a big impact. We'll discuss the unique data system "Narwhal" at the center of this operation, their forward-minded use of SQS, RDS, and DynamoDB, and cloud power tools like Auto-Scaling, Asgard, CloudOpt, and New Relic that helped them deliver on election day.
BDT301 - High Performance Computing in the Cloud
by Matt Wood - Product Manager - AWS, Dave Fellows - CTO - Green Button , Michael Driscoll - CEO - Metamarkets
Join Matt Wood to discuss the story of high performance computing on Amazon Web Services, from an introduction to EC2 Cluster Compute Instances all the way to tips and tricks, like optimizing your code for the Intel Xeon processor E5 family. We'll welcome guest speakers on stage to discuss real world case studies on driving more teraflops for your applications.
BDT302 - Enterprise HPC in the Cloud: Fortune 500 Use Cases
by Jason Stowe - CEO - Cycle Computing , Steve Litster - Global Lead for Scientific Computing - Novartis , Robert Nordlund - Assistant Vice President - The Hartford, Amitabh Shukla - Director of Software and Computer Engineering - Life Technologies, David Chang - Assistant Vice President, Risk Management Actuary - Pacific Life Insurance Company, Kurt Prenger - IT Senior Analyst - Johnson & Johnson, Taylor Hamilton - ITLDP Analyst - Johnson & Johnson
This talk will describe the use of utility supercomputers to solve real world problems for Genentech, Novartis, Schrodinger, and many others in Life Science, Finance, Manufacturing, Energy, and Insurance. We will talk about the latest and greatest workloads that are helping push industries forward through the insights gained from big data and high performance computing, as well as a look at what's coming next.
BDT303 - Data Science with Elastic MapReduce
by Kurt Brown - Director, Data Science & Engineering Platform - Netflix
In this talk, we dive into the Netflix Data Science & Engineering architecture. Not just the what, but also the why. Some key topics include the big data technologies we leverage (Cassandra, Hadoop, Pig + Python, and Hive), our use of Amazon S3 as our central data hub, our use of multiple persistent Amazon Elastic MapReduce (EMR) clusters, how we leverage the elasticity of AWS, our data science as a service approach, how we make our hybrid AWS / data center setup work well, and more.
BDT304 - Big Data Masterclass
by Peter Sirota - Sr. Manager, Software Development - AWS, Pradeep Ananthapadmanadhan - CTO - Vivaki , Rick Farnell - Co-Founder & President - Think Big Analytics
Learn how engineers at startups and larger enterprises use data to drive greater insight into their operations, customers, and business in this lively discussion of big data techniques and tools. From Hadoop to data warehouses, this panel discusses the tools, techniques, tips, and tricks for building data driven teams and delivering cost optimization at scale.
BDT305 - Transforming Big Data with Spark and Shark
by Michael Franklin - Siebel Professor of Computer Science - UC Berkeley , Matei Zaharia - PhD Student, AMP Lab, UC Berkeley - UC Berkeley
The Berkeley AMPLab is developing a new open source data analysis software stack by deeply integrating machine learning and data analytics at scale (Algorithms), cloud and cluster computing (Machines) and crowdsourcing (People) to make sense of massive data. Current application efforts focus on cancer genomics, real-time traffic prediction, and collaborative analytics for mobile devices. In this talk, we present an overview of this stack and demonstrate key components: Spark and Shark.
CPN101 - Revving up Your Application
by Deepak Singh - Principal Product Manager - AWS
Amazon EC2 offers a broad array of instance types that provide customers with a varying set of resources for their applications. From the diminutive Micro instance to the powerful Cluster Compute Eight Extra Large instance, AKA "The Beast", customers are presented with a number of options for deploying their applications. This talk dives into the various Amazon EC2 instance families and walks through a variety of use cases that demonstrate the capabilities and ideal use cases for different instance types. You should leave with enough information to understand how to choose the instance type most appropriate to meet the requirements of your applications.
CPN102 - Your First Week with Amazon Elastic Compute Cloud
by David Brown - Sr. Manager, Software Development - AWS
Amazon Elastic Compute Cloud (Amazon EC2) provides resizable compute capacity in the cloud. It gives you complete control over your computing resources how you can run your applications in the AWS Cloud. In this session, we explore the fundamentals of Amazon EC2, providing you with all that you need to begin deploying your applications to the cloud. Come prepared with your Amazon EC2 questions and have them answered in this session!
CPN202 - Run More for Less
by Dave Ward - Sr. Manager, Amazon EC2 Pricing Services - AWS
Amazon EC2 provides you several pricing options that can help you significantly reduce your overall AWS bill, including On-Demand Instances, Spot Instances, Reserved Instances, and the Reserved Instance Marketplace. This session covers high-level architectures and when to use and not to use each of the pricing models for components of those architectures. We walk through several customer examples to illustrate when to use each pricing option. Additionally, we walk through tools that may be useful to determine when to use each pricing model. This session is aimed at technically savvy managers and engineers who need to reduce their cloud spending.
CPN203 - Saving with EC2 Spot Instances
by Dave Ward - Sr. Manager, Amazon EC2 Pricing Services - AWS, Lynwood Bishop - President - MapLarge , Nigel Duffy - CTO - Numerate , Nimrod Hoofien - SVP of Engineering - Ooyala , Chris Doherty - Tech Lead, Video Ingestion & Processing - Ooyala
In this session, we provide an quick overview of how some customers leverage Spot Instances. Join us as we hear from Spot Instance customers, including Ooyala, Numerate, and MapLarge, about how they got started, how they architect for the potential of interruption, how they maximize their savings using Spot, and what best practices they have learned. These customers also provide a high-level architectural overview their Spot solutions including media encoding (Ooyala), drug research (Numerate), and analytics (MapLarge). This session is aimed at customers interested in learning how to maximize their savings using Spot Instances. Come with your questions and get ready to be amazed at how easy it is to save on your Amazon EC2 bill.
CPN204 - Windows on Amazon Elastic Compute Cloud
by Tom Rizzo - General Manager, Windows EC2, AWS Windows Business - AWS
If you are interested in learning more about how you can use Windows technologies in the AWS environment, this session is for you! We explore running Microsoft Windows and Windows-based workloads on AWS. We focus on the key topics that will help you get started on Windows to expert topics like building applications using .NET and Visual Studio and everything in-between. Filled with tons of demos, this session shows you firsthand how you can use Windows to bridge your on-premises network with AWS and quickly deploy enterprise workloads such as Exchange Server, SQL Server, SharePoint Server, and Windows ISV applications. Come prepared with all your Windows questions and get them answered at the session!
CPN205 - Zero to Millions of Requests
by Khawaja Shams - Software Engineer - NASA , Spencer Dillard - Sr. Product Manager - AWS , Brett George - Engineering Applications Software Engineer - NASA
Regardless of the size of your application, you need to ensure it is scalable and highly available. You want a simple, cost-effective solution that makes it easy to securely run your site on the Amazon EC2 platform. This session starts with an overview of Elastic Load Balancing (ELB), its key features, and how to get started. Learn how ELB can fit into your application architecture and best practices for managing load balancers in EC2. NASA / JPL presents a real world example of how ELB enabled millions of users to view the Curiosity Mars rover landing.
CPN206 - Learning From the Masters
by Deepak Singh - Principal Product Manager - AWS, Adrian Cockcroft - Director of Architecture, Cloud Systems - Netflix , Peter Esposito - Systems Manager - USTA , Steve Litster - Global Lead for Scientific Computing - Novartis
Please join us for a conversation with Adrian Cockroft (Netflix), Pete Esposito (USTA) and Stephen Litster (Novartis) as they share insights into their organizations journey to the cloud. You will learn more about lessons they have learned from successes and failures as they made Amazon EC2 a component of their IT infrastructure. Find out how Netflix scales their infrastructure and enables teams to innovate, how the USTA made its journey to the cloud, and how Novartis takes advantage of the elasticity and scale of Amazon EC2 to find new drug targets.
CPN207 - Virtual Networking in the Cloud
by Eric Schultze - Principal Product Manager - AWS, Steve Morad - Solutions Architect - AWS
Take Amazon EC2 to the next level and create a virtual network in the AWS cloud using our API-defined networking solutions. Learn how to create networks that closely resemble those used in a traditional data center, enhance your knowledge of elastic network interfaces and multiple IP addresses for EC2 instances, and learn how to leverage egress filtering and network ACLs for an additional layer of security for your network. In addition to discussing virtual network security appliances, internal load balancing, and site to site VPN connectivity, we also discuss the past, present, and future for Amazon virtual networking.
CPN208 - Failures at Scale and How to Ignore Them
by James Hamilton - Vice President & Distinguished Engineer - AWS
At scale, rare and unexpected events will happen. Things eventually will go wrong. This talk dives into what can go wrong at scale and how to architect applications to ride through disaster obliviously. Well talk about AWS infrastructure design including Regions and Availability Zones and show how applications can be written and operated to best exploit this industry-unique infrastructure redundancy model. Believing that experience is one of the best teachers, we will go through some of the more interesting and educational industry post mortems including some experienced at AWS to motivate these application design decisions and show how they can mitigate the damage of the truly unexpected.
CPN209 - Your Amazon Linux AMI
by Max Spevack - Manager, Linux Kernel & Operating Systems - AWS
If you are a Linux user in Amazon EC2, this is a session you want to attend. Join us for a discussion related to the Amazon Linux Amazon Machine Image (AMI). Leave the session with an understanding of why the Amazon Linux AMI exists, how its packages and repositories are composed, and information about its rolling release cycle and security updates. Additionally, we discuss the niche that the Amazon Linux AMI fills in the larger Linux-in-EC2 space. Come with your questions, feedback, and requests related to the Amazon Linux AMI.
CPN210 - Defining an Enterprise Cloud Strategy
by George Reese - CTO - Enstratus
Few terms are more confusing than the term "cloud." While we've moved beyond the age of "defining the cloud," there's still a significant amount of confusion in understanding the role of the public cloud in an enterprise IT infrastructure. This presentation defines the elements of a mature enterprise cloud computing strategy that includes all components of a hybrid cloud, how to build out an integrated public/private infrastructure, and strategies for when and where to deploy new systems, and when it makes sense to migrate existing systems.
CPN211 - My Data Center Has Walls that Move
by Deepak Singh - Principal Product Manager - AWS
How do you think about computing resources in a world where you can launch and terminate computational capacity in minutes? Amazon EC2 provides a powerful platform to access vast computational resources at the click of a button or a simple API call. It is also very different from operating your own data center or having to managed fix assets in a co-location facility. This talk walks you through examples of how the cloud enables more efficient capacity planning, provides guidance in how developers and organizations can manage thousands of instances efficiently, and highlights tools that make it easy for you to plan your capacity needs, even when those needs might require you to provision the equivalent of a small data center at short notice.
CPN301 - The Best Amazon EC2 Features You Never Knew About
by Deepak Singh - Principal Product Manager - AWS, Miles Ward - Solutions Architect - AWS, Scott VanDenPlas - Lead Dev Ops - Obama For America
You might think you make Amazon EC2 dance to the strokes of your keyboard and bend to the will of a mouse click. If you think you know everything about Amazon EC2, think again. Learn some advanced EC2 tricks that will save you time, money and development effort. Secure your automation, scale naturally with ease, flexibly redistribute load and GO FAST!
CPN401 - Packet Plumbing in Amazon Virtual Private Cloud
by Kevin Miller - Software Development Manager - AWS
In this session, we put on our network tool belt and explore the depths of Amazon Virtual Private Clouds API-defined networking! Learn how to isolate and fix networking problems; we cover such things as instance routing tables, Elastic Network Interfaces, VPC subnets and route tables, network ACLs, security groups, route propagation, and remote connectivity via VPN and Direct Connect. Join as we discover how to build and troubleshoot VPC networks meeting complex requirements, and pick up ideas for some unexpected things you can do. This session is aimed at engineers that understand the fundamentals of VPC networking and are looking for a deeper dive of how VPC engineers diagnose network problems.
DAT101 - Understanding AWS Database Options
by Sundar Raghavan - General Manager - AWS, Andy Skalet - CTO and Co-Founder - BrandVerity , Jay Edwards - Lead Database Engineer - Obama For America, Kimo Rosenbaum - Senior Systems Administrator - Edmodo
When you're handling big data in the modern world, you will come to a point where you can't just pick a one size fits all approach anymore. However, to get the results you want, you also dont have to spend big money on fire breathing hardware, or expensive software. AWS offers a beautiful array of open and commercial database choices, from do-it-yourself to fully managed services which handle scaling, and gives you powerful tools to choose the right architecture. You could choose from MySQL, RDS, Oracle, SQL Server, MongoDB, DynamoDB, Cassandra, ElastiCache, Redis, and SimpleDB, and our customers use them for different use cases. Each has different strengths, and this session highlights when you would want to choose each, with examples of how we use each to solve our big data challenges and why we made those decisions. We profile the some of the choices available to you - MySQL, RDS, Elasticache, Redis, Cassandra, MongoDB and DynamoDB and three customer case studies on RDS, ElastiCache and DynamoDB.
DAT102 - Introduction to Amazon DynamoDB
by Dave Lang - Sr. Product Manager, Amazon DynamoDB - AWS, Eric Nadalin - Co-Founder & CTO - Nexmo, Eddie Dingels - Lead Software Engineer - Earth Networks
Learn why Amazon DynamoDB is the fastest-growing service in AWS history. DynamoDB is a NoSQL database service that lets you scale from one to hundreds of thousands of I/Os per second (and beyond) with the push of a button. It's designed to give you scalability and high performance with minimal administration and enables you to scale your app while keeping costs down. You also learn about the services design principles, its history, and about how some of our customers are using DynamoDB in their applications.
DAT103 - Amazon Redshift: Amazon's New Data Warehousing Service
by Anurag Gupta - Director, Database Engines - AWS
Amazon Redshift is a fast and powerful, fully managed, petabyte-scale data warehouse service in the cloud. Starting today, you can sign up for an invitation to the limited preview of the service. Come to our session for an overview of the service, how it delivers fast query performance on data sets ranging from hundreds of gigabytes to a petabyte or more, and its pricing.
DAT201 - Migrating Databases to AWS
by Grant McAlister - Senior Principal Engineer - AWS, Rodney Grilli - Solution Architect - College Board
In this session, learn how to move your existing database applications to the cloud. We cover the best practices for planning your migrations, moving your data over, sizing your AWS deployment appropriately, and minimizing downtime. You also hear from some of our customers who have successfully migrated their applications about the techniques they used and the reasons they moved onto the cloud.
DAT202 - Optimizing your Cassandra Database on AWS
by Gregg Ulrich - Manager, Cassandra DevOps - Netflix , Ruslan Meshenberg - Director, Platform Engineering - Netflix
For a service like Netflix, data is crucial. In this session, the Director of Cloud Platform Engineering at Netflix details how they chose and leveraged Cassandra, a highly-available and scalable open source key/value store. In this presentation they discuss why they chose Cassandra, the tools and processes they developed to quickly and safely move data into AWS without sacrificing availability or performance, and best practices that help Cassandra work well in AWS.
DAT203 - Optimizing Your MongoDB Database on AWS
by Miles Ward - Solutions Architect - AWS, Jared Rosoff - Director of Product Marketing - 10gen
MongoDB is one of the fastest growing NoSQL workloads on AWS due to its simplicity and scalability, and recent product additions by the AWS team have only improved those traits. Join us for a deep-dive on MongoDB best practices, including installation, configuration, orchestration, performance, and durability optimization, as well as operational management using tools from AWS and 10gen.
DAT301 - Accelerating Amazon Relational Database Service Performance with Amazon ElastiCache
by Rahul Pathak - Sr. Product Manager - AWS, Ori Zaltzman - Founder & CTO - Gogobot.com, Khaled Alquaddoomi - SVP of Technology - HealthGuru
Learn how you can use Amazon ElastiCache to easily deploy a Memcached-compatible, in-memory caching system to speed up your application performance. We show you how to use ElastiCache to improve your application latency and reduce the load on your database servers. We'll also show you how to build a caching layer that is easy to manage and scale as your application grows.
DAT302 - Under the Covers of Amazon DynamoDB
by Matt Wood - Product Manager - AWS, Michael Laing - Systems Architect - New York Times , Andrew Canaday - Lead Software Engineer - New York Times
Learn about the thought and decisions that went into designing and building DynamoDB. We'll talk about its roots and how we can deliver the performance and throughput you enjoy today. Well also show you how to model data, maintain maximum throughput, and drive analytics against the data with DynamoDB. Finally, you'll hear from some of our customers on how they've built large-scale applications on DynamoDB and about the lessons they've learned along the way.
DAT303 - Amazon Relational Database Service Best Practices
by Grant McAlister - Senior Principal Engineer - AWS, Eli White - Founding Partner & CTO - mojoLive
Learn how to set up, operate, and scale mission critical MySQL, Oracle, and SQL Server database deployments using Amazon RDS. Grant McAlister, our senior principal engineer, shares best practices for deploying mission critical systems on Amazon RDS. We show you how to architect for security, durability, and high availability. You also learn how easy it is to scale your compute capacity, storage, and the IOPS associated with your database. Finally, some of our customers share what they've learned about building scalable applications on RDS.
ENT101 - Embracing the Cloud
by Yury Izrailevsky - Vice President, Cloud Computing and Platform Engineering - Netflix , Neil Hunt - Chief Product Officer - Netflix
Join the product and cloud computing leaders of Netflix to discuss why and how the company moved to Amazon Web Services. From early experiments for media transcoding, to building the operational skills to optimize costs and the creation of the Simian Army, this session guides business leaders through real world examples of evaluating and adopting cloud computing.
ENT102 - Application Rationalization
by Michael Gephart - Business Development Manager - AWS, Srikanth Geddada - Head - Public Cloud Infrastructure - Wipro, Erica Eatmon - Strategic Initiatives Leader - McGraw Hill, Harsha Rao - Principle - Booz Allen Hamilton, Oliver Alvarez - Lead Enterprise Security Architect - International Finance Corporation
Understanding the requirements and dependencies of your existing applications is an important component of a successful migration to Amazon Web Services. In this session, hear best practices from customers in rationalizing your applications to understand the easiest path to migrate and take advantage of the on-demand, elastic infrastructure of the AWS Cloud.
ENT103 - Making the Case for Cloud
by Markku Lepisto - Principal, Cloud Computing - Nokia , Jinesh Varia - Manager, AWS Evangelism - AWS, Jay Chakrapani - VP & General Manager, Digital - McGraw Hill
In this session, AWS technology evangelist Jinesh Varia discusses common best practices for adopting cloud computing in your business. Tap into the shared learning of hundreds of thousands of customers, as we talk about how to create the right technical and business policies for adopting the cloud, migration hints and tips, and how to develop employees skills around the cloud computing ecosystem. This session includes customer examples from McGraw Hill and Nokia Siemens on how they successfully grew their usage of cloud computing while staying agile and keeping costs low.
ENT201 - How Much Can You Save with the Cloud?
by Dan Rogers - Head of Global Demand Gen - AWS, Vladimir Mitevski - Vice President, Product Management Core Services - Thomson Reuters , Kris Bliesner - CEO & Co-Founder - 2nd Watch
There isnt an IT department out there that isnt under pressure to reduce costs. For thousands of enterprises, the AWS cloud has become part of that lower cost strategy. But how much could you really save with AWS? Where will those savings come from, and how does shifting to a model where you pay only for what you use impact your IT spend? In this session, we are joined by Kris Bliesner, chief executive officer of 2nd Watch, who have successfully helped over one hundred organizations reduce their IT costs. We share detailed best practices on how to calculate detailed apples-to-apples comparisons, how to build the models, and where to look to identify the biggest cost saving opportunities. We are also joined by Vladimir Mitevski, Vice President Product Management Core Services at Thomson Reuters who will walk through by line item how and where their actual operating and capital expenses changed when they migrated to the cloud, so you can learn from their experiences, and take home some
ENT202 - 69% and Falling: Lowering the TCO of Enterprise Apps
by Ralph K. Treitz - CEO & Co-Founder - VMS
In this presentation, Ralph Treitz from enterprise consulting legend, VMS AG, dives deep into a detailed cost analysis of running SAP on AWS using best practices from more than 2600 environments. If you want to know more about understanding the components of TCO models for enterprise software (including SAP), this is the session for you.
ENT203 - Integrating On-Premise Resources
by Paul Ortiz - Principal Architect - Apollo Group , Ryan Shuttleworth - Technical Evangelist - AWS
The general purpose computing and storage environment of Amazon Web Services integrates perfectly into your existing ecosystem. Join customers who have taken advantage of this environment in parallel to their on-premise infrastructure to hear tales, tips, and tricks of best practices of integrating AWS with existing resources securely using services such as Amazon Virtual Private Cloud, AWS Direct Connect, and AWS Storage Gateway.
ENT204 - From Science Fiction to Reality: NASA's journey into the Cloud
by Tom Soderstrom - IT Chief Technology Officer - NASA , Khawaja Shams - Software Engineer - NASA
This talk describes how cloud computing is now used for everything that JPL does, including the mission to Mars and beyond. We describe JPL's journey from prototyping to full operational status on mission critical systems, including what parts of the AWS Cloud JPL uses. The speakers provide practical lessons learned and recommendations on how to bring everyone along on the journey.
ENT205 - Drinking our own Champagne: Amazon.com's Adoption of AWS
by Laura Grit - Principal Technical Program Manager - AWS
Amazon retail websites around the world run on AWS, affording us greater control over capacity, performance, and availability than we have ever had in the past. In this session, we explain how we managed the process of migrating the worlds largest e-commerce sites to the cloud and operationally the benefits we get daily from using AWS technology.
ENT206 - Introduction to Benchmarking with AWS
by Robert Barnes - Director of Benchmarking - AWS
Whether you are building a new application or migrating an existing application, benchmarking can help you establish a baseline of your application's ability to support business requirements. The cloud is transforming benchmarking as it is not only scalable but also cost-effective to conduct benchmark experiments. In this session, Robert Barnes the Director of Benchmarking at AWS will give you an overview of benchmarking in the cloud and discuss a framework for benchmarking. He will discuss 3 ways to use benchmarks to answer specific capacity and performance questions and also share some examples of mistakes that people make when conducting their own benchmark tests or when consuming 3rd party benchmarking reports. This session is targeted at those who are looking for high-level guidance on how benchmarking can help your business. For a more in-depth practical review of my recommended tests join me at ENT 303 A practical guide to benchmarking with AWS.
ENT301 - Enterprise IT Customer Panel
by Dan Rogers - Head of Global Demand Gen - AWS, Bharat Shyam - CIO - State of Washington , Troy Otillio - Cloud Strategist - Intuit , Darren Person - CTO, Chief Architect & Online Media Executive - Elsevier , Sean Perry - Chief Information Officer - Robert Half International
In this session you will hear IT leaders of some of the most innovative and dynamic enterprises, answer the most burning topics that we are all dealing with today: What is the right mix of on-premise and cloud infrastructure for your company? How can you get clear visibility into all the cloud solutions being implemented today by your distributed development teams? How should you think about budgeting and billing in a world of utility, monthly usage charges versus upfront capital expenses? How can cloud infrastructure unleash new models of IT innovation? What is the role of IT as we transition to cloud computing?
ENT302 - Evaluating and Deploying Microsoft Exchange Server and SharePoint Server on AWS
by Tom Rizzo - General Manager, Windows EC2, AWS Windows Business - AWS
Have you wondered about migrating your on-premises Windows Server, Active Directory, Exchange Server or SharePoint Server deployment to AWS? Looking for the best way to get started? This session will step you through the evaluation steps you should take in looking at migrating your Microsoft workloads to AWS. Well do a deep dive into the architecture, performance, availability and functionality running these workloads on AWS. Well also explore using value added services in AWS to extend your Microsoft workloads from both an IT Pro and Developer standpoint. Finally, well look at how to integrate your on-premises deployments with AWS so you can continue to run some workloads on-premises and others in AWS. This session is full of demos and come armed with all your questions about running Microsoft workloads on AWS.
ENT303 - A Practical Guide to Benchmarking with AWS
by Robert Barnes - Director of Benchmarking - AWS
Benchmarking not only helps identify areas of concern and bottlenecks, but also acts as the foundation for future productivity improvements. In this session, Robert Barnes the Director of Benchmarking at AWS will provide practical tips and examples of conducting benchmarks of AWS compute, storage, network and application services AWS. Using specific examples, he will provide helpful hints and tips on how to configure and execute benchmarks tests for evaluating your application's performance so you can enhance application performance over time with AWS. This session provides more detailed operational tips, for a more general overview of why to benchmark and how to use benchmarks, join me at ENT 206 Introduction to Benchmarking at AWS"
ENT401 - Oracle Enterprise Performance Management Applications in the AWS Cloud
by Larry Hill - Business Development Manager - Full 360
Oracle Hyperion applications - Essbase, Planning and Financial Management (Consolidation) - are the most widely-used financial analytic applications in the world. They all experience extreme peaks in usage, primarily during period-end close. Few corporate IT operations provision enough server capacity to provide good response time to Finance Departments during these close periods, which tends to make a challenging time even more difficult. Because of these factors, Hyperion applications are ideally suited for cloud computing in an enterprise setting. Join Larry Hill from Full 360 to discuss his firms deep experience with the benefits and best practices related to this or key workload running in the Amazon cloud.
GMG203 - Meteor Entertainment
by Sarah Novotny - CIO - Meteor Entertainment
Game developers need to spend their time building new games and features, not managing infrastructure. Meteor Entertainment has learned how-to minimize the time they spend managing infrastructure by automating deployments, monitoring systems through log analysis, and by making their data tier easy to scale. Attend this session to hear all about Meteors best-practices.
GMG204 - TinyCo
by Gabi Ghimis - Product Manager - TinyCo
TinyCo is a game studio that powers and monetizes hit titles such as Tiny Village and Tiny Pets. In this session they will share their best practices for developing engaging titles that work across mobile platforms. TinyCo has learned how-to scale their AWS app servers and databases to handle viral demand, and they will talk about what they learned while they were developing their gaming platform and code libraries. Additionally, TinyCo was successful marketing and monetizing their game with the Amazon Appstore and Kindle Fire, and they will explain how-to integrate with Amazons in-app purchasing service.
GMG301 - Developing Mobile Games in the Cloud
by Patrick Prendergast - Business Development Manager - AWS
The convergence of social gaming and mobile has changed the game for social game developers combining old and new challenges. Many mobile social game developers are leveraging AWS for their backend infrastructure because it allows them to execute in the face of these challenges. How can you reduce deployment time from weeks to hours? How can you build a back-end that can serve 10 users or 10,000,000 without failing or paying for what youre not using? Come learn from us how to architect your mobile social game on AWS and change the game of mobile social deployment in your favor.
GMG302 - Scaling Social Games with Ubisoft
by Read Maloney - Product Manager - AWS, Tsvetan Petkov - Online Architect - Ubisoft
Game success leads to rapid and unpredictable growth, and high-levels of read and write traffic can make scaling games even more difficult. In this session Ubisoft and AWS cover the architectural best practices for building scalable apps and the best ways to adjust your app if it begins to slow down. This session mainly focuses on scaling databases, and we focus on the following technologies: Couchbase, Cassandra, MySQL, Amazon RDS, and Amazon DyanmoDB.
MBL101 - Distributing Apps through Kindle Fire and the Amazon Appstore for Android
by Aaron Rubenson - Director - AWS
Interested in offering your apps and games to Amazon customers? Learn how to grow your mobile app or gaming business by offering your app to millions of Amazon and Kindle Fire customers. This talk will provide an overview of selling your app on Amazon and resources to help you engage customers and monetize, including an overview of the GameCircle and In-App Purchasing APIs. Plus, hear tips for building relationships with Amazon customers and creating the killer app for Kindle Fire by optimizing your mobile apps and games for Kindle Fire tablets.
MBL202 - One-Click Mobile Cloud Services Using AWS
by Matthew Schmulen - Lead Solutions Engineer - Appcelerator
Create awesome mobile apps for iPhone and Android using the new integration of AWS Mobile SDK with Appcelerators Titanium Platform. Tap into more than 5,000 native APIs to create cross-platform mobile apps using a single JavaScript code base. Also, take advantage of Appcelerator Cloud Services, including more than 20 of the most high-demand mobile back-end services like push notification, photo sharing, and check-ins - a superior alternative to Microsofts Azure Mobile Services, running on AWS and supporting iOS/Android.
MBL203 - Building a Mobile Application Platform on AWS
by Ilya Sukhar - Founder - Parse.com
Get under the hood with Parse.coms founder to see how they used AWS to build their mobile Platform as a Service. In this session, you learn how Parse is using a variety of AWS services including Amazon EC2, S3, ELB, EBS and Route53 to build data storage, push, and easy upload services for mobile developers.
MBL204 - Enhancing Quality & Performance for Vonage Mobile VOIP and Messaging Application using AWS
by Guy Fighel - Director of Research & Development - Vonage
Mobile communication applications have become a growing trend in the last few years. They allow users to build global virtual communities, reducing the need for the classic carrier while using alternative data channels like WiFi or 4G. Such applications offer phone call features, interactive chats, SMS messages, video, and more for free or a very low cost. Companies are being challenged daily to provide best in class, high quality, over-the-top communication applications. In this session, we discuss the challenges in building a global quality network. We present how Vonage built a Mobile Global architecture using Amazon EC2, developed geo-location algorithms for optimal routing, and implemented iPhone/Android AWS SDKs for secure attachments storage using Amazon S3.
MBL205 - Monetizing Your App on Kindle Fire: In-App Purchasing Made Easy
by Mekka Okereke - Manager, Software Development - AWS
The Amazon In-App Purchasing API makes it easy for you to offer digital content and subscriptions such as in-game currency, expansion packs, upgrades, magazine issues and more for purchase within your apps. Within minutes you can be up and running, ready to give millions of Amazon customers the ability to purchase engaging digital content using their Amazon 1-Click settings. Discover how in-app purchasing can help you monetize your apps on Kindle Fire and learn how to integrate the Amazon In-App Purchasing API into your mobile apps.
MBL301 - Data Persistence to Amazon DynamoDB for Mobile Apps
by Bob Kinney - Mobile SDE at AWS - AWS
Object modeling is a common practice in mobile applications. We present two methods for modeling objects backed by Amazon DynamoDB, the AWS Persistence Framework for Core Data and DynamoDBMapper. We cover the benefits and limitations of these two solutions and demonstrate sample applications built with both technologies.
MBL302 - Solving Common Mobile Use Cases with the AWS Mobile SDKs
by Bob Kinney - Mobile SDE at AWS - AWS, Glenn Dierkes - Software Development Manager - AWS
The AWS Mobile SDKs can be used to build thick-client architecture apps for iOS and Android devices. An overview of the SDKs will be presented as well as demos and code for storing data in Amazon S3 and sending emails via Amazon SES. You will also learn how to manage AWS credentials in a mobile environment.
MBL303 - Scalable Mobile and Web Apps
by Kingsley Wood - APAC Business Development Manager - AWS, Aritra Ghosh Dastidar - Software Engineer - Intuit
AWS offers an array of products and services to handle the unprecedented volumes of traffic, enormous user numbers and vast amounts of data being experienced by a successful mobile app that takes off. Learn how with new found agility and amazingly low time to market, these must-know best practices and techniques in the rapidly evolving and highly demanding mobile landscape can ensure success. Featuring Intuit's txtWeb architecture as a case study.
MED101 - Introduction to Amazon CloudFront
by Mark Ramberg - Media Strategy and Business Development - AWS, Brian Kaiser - CTO - HUDL
End users expect to be able to view media content anytime, anywhere, and on any device. Amazon CloudFront is a web service for content delivery used to distribute content to end users around the globe with low latency, high data transfer speeds, and no commitments. In this session, learn what a content delivery network (CDN) such as Amazon CloudFront is and how it works, the benefits it provides, common challenges and needs, performance, pricing, and examples of how customers are using CloudFront.
MED201 - Media Ingest and Storage Solutions with AWS
by Joe Lyons - Manager, Global Storage Business Development - AWS, Alan Schaaf - Founder & CEO - Imgur
In this session we will discuss the numerous ways to ingest data into AWS including options such as physical media import & direct connect. We also talk about policy-based Hierarchical Storage Management (HSM) in the cloud, total cost of ownership, the importance of storage durability, and the infinite scalability of Amazon S3. Also, the founder of photo-share sensation IMGUR, Alan Schaaf, speaks about their migration to AWS.
MED202 - Netflix
by Kevin McEntee - Vice President, Digital Supply Chain - Netflix
Netflix designed a massive scale cloud based media transcoding system from scratch for processing professionally produced studio content(to meet the unique scale and time constraints of our business). We bucked the common industry trend of vertical scaling and, instead, designed a horizontally scaled elastic system using AWS to meet the unique scale and time constraints of our business. Come hear how we designed this system, how it continues to get less expensive for Netflix, and how AWS represents a transformative opportunity in the wider media owning industry.
MED203 - Scalable Media Processing with AWS
by Usman Shakeel - Solutions Architect - AWS
This session walks through approaches for large-scale media processing scenarios. We cover hybrid and cloud-based transcoding, file transfer, media preparation, and media management. We expect attendees to come away with an understanding of best practices for architecting and deploying hybrid and cloud-based systems for media processing.
MED204 - High Performance Content Delivery
by Alex Dunlap - Senior Manager, Amazon Web Services - AWS, Andy Rosenbaum - Director of Development - Earth Networks
In this hands-on session, we demonstrate how you can use Amazon CloudFront to help architect your site to deliver both static and dynamic content (portions of your site that change for each end-user). We walk through how you can configure multiple origin servers for your Amazon CloudFront distribution providing you the flexibility to keep your content in different origin locations without the need to create multiple distributions or manage multiple domain names on your website. We also show you how you can use query string parameters to help customize your web pages for each viewer and how you can configure multiple cache behaviors for your download distribution based on URL patterns on your website.
MED301 - Is My CDN Performing?
by Nathan Dye - Software Development Manager - AWS, Jeff Miccolis - Engineering - MapBox
This presentation provides practical guidance using external agent-based measurements and real user monitoring techniques. We review common content delivery network (CDN) architectures and how they relate to performance measurement. Finally, we walk through real-world CDN performance monitoring implementations used by MapBox, Amazon.com, and Amazon CloudFront.
MED303 - Addressing Security in Media Workflows
by Usman Shakeel - Solutions Architect - AWS, Heidi Kujawa - CEO - KODE Compliance
Are your media assets secure? For media companies, security is paramount. Few things can more directly impact your companys bottom line. As the move to store, process and distribute digital media via the cloud continues, it is imperative to examine the relevant security implications of a multi-tenant public cloud environment. This talk is intended to answer questions around securely storing, processing, distributing and archiving digital media assets on the AWS environment. AWS also enables customers to achieve compliance with the MPAA security best practices with minimal effort. Learn how AWS complies with the MPAA security best practices and how media companies can leverage that for their media workloads.
RMG202 - Rainmakers: How Netflix Operates Clouds for Maximum Freedom and Agility
by Jeremy Edberg - Reliability Architect - Netflix
In this session, learn how Netflix has embraced DevOps and leveraged all that Amazon has to offer to allow our developers maximum freedom and agility.
RMG203 - Cloud Infrastructure and Application Monitoring with Amazon CloudWatch
by Derek Pai - Sr. Product Manager, Monitoring - AWS, Darren Lee - Sr. Quantitative Engineer - Bizo , Henry Hahn - Sr. Product Manager - AWS
Amazon CloudWatch provides AWS customers the monitoring platform for keeping tabs on their cloud infrastructure and applications. In this session, we show you how to use CloudWatch to monitor vital operational resource data such as EC2 Instance CPU Utilization, ELB Request Counts, RDS Read Throughput and much more. Learn how to configure CloudWatch Alarms to alert you any time services are operating outside of ranges you define. Finally, see how you can monitor applications on your EC2 instances or outside of AWS.
RMG204 - Optimizing Costs with AWS
by Coburn Watson - Manager, Cloud Performance Engineering - Netflix
Find out how Netflix, one of the largest, most well-known and satisfied AWS customers, develop and run their applications efficiently on AWS. A member of the Netflix Cloud Performance Engineering team outlines the Netflix common-sense approach to effectively managing AWS usage costs while giving the engineers unconstrained operational freedom.
RMG205 - Decoding Your AWS Bill
by Matt Leonard - Manager, Tech Program Management - AWS, Ranjit Prabhu - Sr. Manager, Software Development - AWS
AWS billing has many features to help you manage and control your costs in the AWS cloud. In this session, we walk through the mechanics of AWS bill computation focusing on consolidated billing, detailed billing reports, programmatic access, cost allocation, billing alerts, and IAM access. We provide an overview of these features and demo how they are used in your own account setup.
RMG206 - Introduction to AWS Elastic Beanstalk
by David McArthur - Software Development Engineer - AWS, Saad Ladki - Sr. Product Manager - AWS
Are you looking to build the next viral Facebook application or mobile game? Are you worried about the viral growth of your web application? Are you tired of managing servers and installing software? This session introduces AWS Elastic Beanstalk, the easiest way to deploy and manage web applications on AWS. Well show you how you can write your application and let Elastic Beanstalk do the rest.
RMG207 - Introduction to AWS CloudFormation
by Avinash Jaisinghani - Software Development Manager - AWS, Chris Whitaker - Senior Software Development Manager - AWS
AWS CloudFormation makes it easy to deploy and manage the lifecycle of applications running in AWS. This session walks through an end-to-end scenario, creating a stack with a set of AWS resources and deploying the application files and packages. Once deployed well walk through how you can change the stack to reflect operational changes or application requirements and finally use CloudFormer to create a CloudFormation template from AWS resources already running in your environment.
SEC101 - A Guided Tour of AWS Identity and Access Management
by Jim Scharf - Director - AWS
Learn what AWS Identity and Access Management (IAM) technologies are available for you to manage users and their access to your AWS environment. We present a high level discussion of the benefits and functionality IAM provides to control secure access to your AWS environment. We discuss how you can manage users and their permissions when using IAM, how roles makes it simpler for you delegate access, and how to use Multi-Factor Authentication (MFA) to require additional proof of identity.
SEC102 - Security and Compliance in the AWS Cloud
by Chad Woolf - AWS Compliance Leader - AWS
To properly evaluate cloud computing services, there are several industry resources to manage cloud provider security, risk, and compliance. This session discusses AWS collateral you can use to accomplish this and allow you to build an environment that can conform to a wide range of compliance and security requirements. If youre already using AWS and need to perform an audit on your cloud assets, this session demonstrates a feasible validation approach that works for AWS.
SEC201 - Security Panel
by Jason Chan - Cloud Security Architect - Netflix , Khawaja Shams - Software Engineer - NASA , Andrew Doane - Director, Systems - AWS, Rahul Sharma - Founder and VPE - Averail
Learn from fellow customers, including Jason Chan of Netflix, Khawaja Shams of NASA, and Rahul Sharma of Averail, who have leveraged the AWS secure platform to build business critical applications and services. During this panel discussion, our panelists share their experiences utilizing the AWS platform to operate some of the worlds largest and most critical applications.
SEC202 - Federal Government Compliance Best Practices
by CJ Moses - GM, Government Cloud Services - AWS
Federal Agencies seeking a secure and compliant cloud platform have migrated to AWS GovCloud (US). Dont miss this session as CJ Moses, general manager of Government Cloud Solutions for AWS, will share his insights into government compliance in the cloud and how your agency can utilize AWS GovCloud to host and process your agencies Critical Unclassified Information (CUI), including data requiring compliance with International Traffic In Arms Regulation (ITAR) and Export Administration Regulations (EAR). CJs background with both the FBI and the Department of Defense, as well as his work with AWS Public Sector customers, allows him the ability to share a unique perspective derived from experiences on both sides of todays compliance issues. CJ also announces, for the first time, the availability of many new services and features within GovCloud (US).
SEC203 - AWS Security for Microsoft Shops
by Miles Ward - Solutions Architect - AWS, Tom Stickle - Sr. Manager, Solution Architecture - AWS
Attend this session to learn best practices for advancing your security posture to include cloud-based deployments of Windows and Windows-based applications. We will put some of the more complex AWS security controls into a more Windows-centric context. Expect deep dives on federation between AWS Identity and Access Management and Active Directory, Routing, Security Groups and Network ACL's in Virtual Private Cloud, leveraging HOSM authentication from IIS applications, and direct guidance for Sharepoint and Exchange workloads.
SEC206 - Security OF the AWS Cloud
by Stephen Schmidt - Chief Info Security Officer - AWS
Security must be the number one priority for any cloud provider and thats no different for Amazon Web Services. Stephen Schmidt, vice president and chief information officer for AWS, will share his insights into cloud security and how AWS meets the needs of todays IT security challenges. Stephen, with his background with the FBI and his work with AWS customers in the government and space exploration, research, and financial services organizations, shares an industry perspective thats unique and invaluable for todays IT decision makers. At the conclusion of this session, Stephen also provides a brief summary of the other sessions available to you in the security track.
SEC301 - Security IN the AWS Cloud
by Max Ramsay - Principal Security Solutions Architect - AWS
There are so many different thoughts about how to secure your applications running in AWS that it can be confusing to know where to start. In this session, we cover tips, tricks, and emerging best practices for securing your applications. We discuss topics ranging from how to configure your AWS resources to options for logging and intrusion detection. Discover that running your applications in AWS gives you a great head start.
SEC302 - Delegating Access to Your AWS Environment
by Jeff Wierer - Sr. Product Manager - AWS
At times you may have a need to provide external entities access to resources within your AWS account. You may have users within your enterprise that want to access AWS resources without having to remember a new username and password. Alternatively, you may be creating a cloud-backed application that is used by millions of mobile users. Or you have multiple AWS accounts that you want to share resources across. Regardless of the scenario, AWS Identity and Access Management (IAM) provides a number of ways you can securely and flexibly provide delegated access to your AWS resources. Come learn how to best take advantage of these options in your AWS environment.
SEC303 - Top 10 Identity and Access Management Best Practices
by Anders Samuelsson - Technical Program Manager - AWS
Learn about best practices on how to secure your AWS environment with AWS Identity and Access Management (IAM). We discuss how you best create access policies, manage security credentials (i.e., access keys, password, Multi Factor Authentication devices, etc.), how to set up least privilege, minimizing the use of your root account, and more.
SEC304 - Building Security from Scratch in AWS
by Alex Stamos - CTO - IT Sec Partners
Ask any two cloud "experts" about whether you can trust cloud providers for running your security sensitive systems and you'll likely get three opinions. When our group of security experts turned to the task of building a robust, reliable, and secure infrastructure, we chose to disregard the conventional wisdom, ignore the FUD, and design controls that allow us to confidently build on AWS, Salesforce, and other cloud providers. This talk walks you through the steps necessary to build a trustworthy cloud infrastructure. We outline how you can deconstruct your security needs into specific technical goals, map those goals onto controls that are available in the cloud, and discuss what risks need to be accepted while others are mitigated. The talk includes detailed discussion of cryptographic, network and logical controls, and is best enjoyed by those with advanced knowledge of AWS.
SPR101 - The Future of Cloud Security (Presented by Intel)
by Jason Waxman - General Manager - Intel
Direct engagement with enterprise end users and industry partners like Amazon Web Services has helped Intel define its vision for future cloud infrastructure. In this session, Jason Waxman, Intel's Cloud Infrastructure Group GM, will share the basis for Intel's vision, the five pillars of future cloud infrastructure and the collaboration between Intel & AWS.
SPR201 - Recursive Clouds: Building Platforms on Platforms (Presented by Twilio)
by Jeff Lawson - Co-Founder & CEO - Twilio
The economic and technological implications of elastic infrastructure are rippling through every layer of enterprise software delivery. Starting at the hardware layer, the Cloud is enabling new platform infrastructure business models that fundamentally change the pricing and delivery of software applications. Jeff will explore the way the Cloud is disrupting industry after industry by enabling platforms upon platforms of flexible, pay as you go, virtualized infrastructure.
SPR202 - The Convergence of IaaS and PaaS (Presented by RightScale)
by Thorsten von Eicken - Founder & CTO - Rightscale
In the six years since AWS launched, pundits have categorized cloud offerings into IaaS, PaaS and SaaS. However, the lines between thes categories have started to blur. As IaaS solutions offer more platform and application services, this traditional view is becoming outdated. In this talk, you will learn about the shift to a new world of cloud services, where companies can pick and choose from a menu of options and assemble a solution that fits their needs. Find out how to architect your solutions to leverage a wide variety of cloud services and get a glimpse into what it means for your customers and your business.
SPR203 - Cloud Security is a Shared Responsibility (Presented by Trend Micro)
by Allan Macphee - Sr. Product Manager - Trend Micro
Securing workloads in the cloud is a shared responsibility between you and your cloud service provider. With an Infrastructure as a Service (IaaS) cloud, such as AWS, the service provider is responsible for securing the underlying hosting infrastructure, but businesses are expected to secure their virtual machines and their applications and data built on top of it. But what security controls are required? And can traditional security tools be applied to cloud environments? This presentation answers these questions and provides guidance on what security controls are needed to protect your cloud workloads. We also highlight the features and services that make AWS a trusted partner in securing your cloud environment.
SPR204 - Securing Your Cloud Across Your On-Premise and AWS Instances (Presented by Trend Micro)
by Dave Asprey - VP Cloud Security - Trend Micro
Public cloud adoption is a natural progression from virtualized data centers and on-premise deployments. For most businesses, workloads will reside in both their data centers and in public clouds, resulting in mixed environments. This presentation introduces the new security management and policy framework required to support these environments. Consistent security policy enforcement is needed regardless of VM location with additional security controls applied when VMs migrate to the public cloud. And this security should be implemented through automatic provisioning and enforcement to support the elastic nature of public clouds. Examples will be given on how this security can be deployed in an AWS environment.
SPR205 - Privileged Identity and Access Management (Presented by Xceedium)
by Ken Ammon - Chief Strategy Officer - Xceedium
Xceedium discusses best practices for protecting your infrastructure from the risks that privileged users and credentials pose to systems and data in cloud-only and hybrid architectures. Topics include: privileged user and account risks, applying AWS security best practices to the "customer side" of the shared security equation (from the hypervisor up), how Xsuite Cloud mitigates the privileged user risks for both AWS-only or hybrid architectures with infrastructure across cloud and traditional data centers (including unified policy management), how Xsuite Cloud's deep AWS integration adds: 1) additional protection for the AWS Management Console, 2) auto discovery and provisioning for highly elastic environments, and how can Xsuite help control access when it is scripts, not individual users, doing management console like functions using AWS APIs.
SPR206 - Bridging the Desktop to the Cloud (Presented by Citrix)
by Joe Vaccaro - Director, Product Management - Desktop and Apps Group - Citrix, Peder Ulander - Vice President of Product Marketing - Citrix
The datacenter is rapidly evolving and cloud services are leading the transformation towards IT-as-a-Service. In order to meet the growing demands of employees, IT is turning to desktop virtualization and cloud computing to empower workers with anytime, anywhere access to their desktop, apps, and data on any device. However, is it possible to enable desktops as a service from the cloud? In this session, you'll learn how enterprises and service providers can transform key workloads including Windows desktops and apps as an IT delivered service on AWS. You'll get insight into the technical details and cloud architecture required to provide the orchestration, self-service, elasticity, and flexibility necessary to deliver desktops and apps as a true cloud service.
SPR207 - Your Enterprise Network and AWS (Presented by Citrix)
by Morgan Gerhart - Director - Citrix
Citrix and Amazon Web Services together enable enterprises to optimize the delivery of cloud-based applications. Maximizing the availability and performance of these application workloads requires that you eliminate disparities between AWS and your on-premise data center. Recent AWS enhancements now make it possible to deploy the same network services that power your own data center, such as application delivery and load balancing, directly into an AWS environment. It's time to learn how Citrix NetScaler VPX virtual appliances make AWS a seamless extension of your enterprise network infrastructure. In this session you will learn: The best way to seamlessly connect AWS and your enterprise network; the advantages of using virtual appliances to build a common set of network services spanning your data center and AWS; how to leverage advanced availability, acceleration, visibility and control capabilities to provide a seamless network experience; and how the right network infrastructur
SPR208 - Hitting Your Cloud's Usage Sweet Spot (Presented by Newvem)
by Eric Hammond - Internet Startup Technologist - Alestic.com, Shane Meyers - Operations Engineer - SmugMug, Andrew Kenney - VP of Platform Engineering - Acquia, Chemi Katz - VP of Technical Operations - DoubleVerify, Inc, Dan Feld - VP of Sales - Newvem
Join Newvems All-Star panel of AWS expert users as they discuss their experiences, insights, and best practices on how usage analytics can save a ton of money, make your CIO and CFO really happy, and ensure business performance. Learn how usage analytics can enable you to accomplish optimal resource usage across your cloud adoption/deployment life-cycle: deterministic planning, right sizing, elasticity, compliance, and cost effectiveness.
SPR209 - On Demand IT with Cloud360 (Presented by Cognizant)
by Ramesh Panuganty - Managing Director, Cloud360 Solutions - Cognizant
In this new age of IT, say goodbye to siloed, monolithic application environments, operations, and governance. Embrace the dynamic, agile application environments, and future-proof your virtual data centers. As businesses strive to tackle unrelenting information growth, increasing customer demands, cost pressures, and complex application environments, embrace an unprecedented ability to manage every aspect of your services; quality, SLAs, performance, and compliance from the operations, governance, and cost perspective. Through this session, discover how to use the service management and service governance layers to automate and manage your application environments. Learn how to apply strategic points of control in your organization and deploy automation and intelligencewhether in provisioning new application resources, migrating data, adjusting capacity, supporting new hypervisor, securing resources, or integrating AWS cloud into your operations. Understand how Cognizant's Clou
SPR210 - How Zumba Delivers Superior Application Performance to Distributors & Customers Around the Globe (Presented by New Relic)
by Chris Kelly - Developer / Evangelist - New Relic, Douglas Jarquin - Technical Operations Manager - Zumba
Introduction: Chris Kelly, New Relic; Speaker: Douglas Jarquin, Technical Operations Manager, Zumba. Zumba is one of the largest branded fitness programs in the world, with more than 12 million weekly class participants, in over 140,000 locations, across more than 150 countries. Zumba uses New Relics PHP agent to help them deliver the scalability, superior performance, and mobile access for both their B2B and B2C customers around the globe. With over 1 million unique visitors and 35 million total visitors each month, features like Real User Monitoring, Server Monitoring, and App Map help the IT team monitor and tune performance in every Zumba location. In this session Douglas Jarquin, Zumba Technical Operations Manager, discusses how he keeps the application and technical infrastructure that are critical to Zumbas business results running at peak performance, his approach to ongoing performance management, and how the team uses New Relic to help prioritize their performance workload
SPR211 - Enterprise in Motion: Convergence of The Big 4 (Presented by Wipro)
by Atul Sood - General Manager and Global Practice Head, Integrated Cloud Services - Wipro Technologies
In todays fast paced and challenging business environment, IT priorities are increasingly being integrated with Business Strategy. Technology is powering business innovation and establishing a culture of agility. Social and Mobility have led the way to a connected planet and this bears relevance across industries undergoing rapid transformation. Hear from Wipro on how you can harness the power of the Social, Analytics, Mobility on public cloud to create an Enterprise in Motion!
SPR212 - Conquering Challenges to Company Wide Cloud Adoption @Adobe (Presented by Cloudability)
by Tim Prendergast - Senior SaaS Infrastructure Architect - Adobe Cloud Services
The convergence of company and cloud happens at more than just the engineering/ops tier. Without good processes and communication, cloud can quickly become a four-letter word in your company. Cloudability has invited the Adobe Cloud Services Team to show you how they work with finance, operations, engineering, and legal teams to ensure that everyone loves the cloud as much as they do.
SPR213 - Leverage the Cloud with Mapping and Geographic Data (Presented by Esri)
by Marwa Mabrouk - ArcGIS Server Product Manager - Esri
The cloud has opened new capabilities for location analytics. If youre already using the cloud, how can you leverage those capabilities? In this session, we cover how location analytics' need for processing power and storage capacity has put the cloud to use. We also discuss how users who want to leverage location analytics can get started in the AWS cloud today.
SPR214 - Enterprise Grade, Secure Big Data Analytics (Presented by Intel)
by Greg Khairallah - Business Development Manager for Big Data - Intel
Analysts predict that enterprises who embrace extreme information management architectures that deliver real time, actionable analytics will outperform competitors by 25%. This requires mastery of not only Hadoop software data analysis & processing paradigms- it requires focus on access control, data compliance, interoperability with cloud, and optimized hardware infrastructure across storage, network, and compute processing. Intel is a key contributor to the enablement of Apache Hadoop and is focused on delivering optimizations that span a whole Big Data deployment from hardware to software. This session will focus on the software and hardware engineering efforts to bring security, performance and stability to the cloud ecosystem.
SPR215 - Limitless IT: Control for the unbounded datacenter (Presented by BMC)
by Kia Behnia - Senior Vice President and Chief Technology Officer - BMC
While many large enterprises are embracing Amazon Web Services for the promise of unlimited capacity, flexibility, and reduced capital expenditure, IT departments are just starting to engage and manage AWS as a strategic vendor. In order to accelerate adoption of AWS, IT needs a clear strategy that extends their existing operations, controls, and governance models to enterprise workloads running on AWS. Working with AWS, BMC Software is delivering the technology and process changes that enable enterprise IT to embrace AWS while maintaining the oversight their business requires. In this session, Kia Behnia, chief technology officer of BMC Software, explores the balance of running IT in traditional data centers and running in AWS. Kia discusses how you can unlock value for your business with AWS, and how you can address the management challenges of provisioning, billing, change management, and monitoring in mixed AWS and on-premise IT environments.
SPR216 - Migrating a Large SAP Landscape to the Amazon Cloud
by Joe Coyle - North American Chief Technology Officer - Capgemini
A real life case study of migrating existing global SAP instances from a traditional datacenter infrastructure to the Amazon Web Services Cloud. This presentation will cover the business case, how the planning was executed, major challenges and how to navigate them, and how we adapted SAP to a consumption based Cloud environment. We will also cover how we performed Heterogeneous system copies to the Cloud. Finally we will cover the Capgemini Cloud Framework used and how we tackled the Legal and Audit implications of the migration.
SPR217 - Real World Privileged Identity, Security and Operational Experiences Panel (Presented by Xceedium)
by Craig Sutherland - Principal Engineer - Booz Allen Hamilton, Balaji Balakrishnan - CISO - International Finance Corporation, John Suit - VP of Product Management - Xceedium, Sri Vasireddy - Chief Cloud Officer - 8KMiles.com, Slawek Ligier - CTO and Corporate VP of WW Product Development - SafeNet
Xceedium and guests discuss real world privileged identity, security and operational experiences when building or migrating applications to the AWS Cloud.Topics: 1) What did you perceive as the key risks before you started? What are the actual risks?; 2) How are the models/approaches to IT operations, Managing Privileged Identities/Accounts, and Security different?; 3) What did you do well? What would you do differently if starting over again? 4) Thoughts on managing/securing across hybrid cloud/data center architectures?
SPR219 - Manage for Peak Performance with AWS (Presented by RightScale)
by Brian Adler - Senior Professional Services Architect - RightScale
The possibilities are endless with AWS. You can spin up more servers than you ever imagined across the globe and across your organization. But how will you manage all your AWS usage, especially as it continues to grow? How will you ensure that your deployments on AWS are rock-solid? In this session we will discuss and demonstrate how to use RightScale cloud management to: Bullet-proof your application: how to structure a build and deploy methodology across AWS regions. Well demo how to replicate configurations across EC2 availability zones to enable disaster recovery. Automate and organize: well show you how to automate redundant tasks so you can organize, clone, and deploy entire systems efficiently. Forecast cloud costs: well demo our new tool that gives you the ability to model deployments and usage patterns with AWS.This session will be presented by Brian Adler, RightScale Senior Services Architect. RightScale customers, Coupa and Pearson, will join the
SPR220 - Portability and Content Management When Moving from On-Premise to AWS (Presented by Red Hat)
by Todd Sanders - Director, Software Engineering - Red Hat
In this session attendees will learn about open source software solutions sponsored by Red Hat that help to create a framework for distributed cloud services, focusing initially on content and entitlement (CaaS and EaaS, respectively) of Red Hat Subscriptions. Utilizing PKI for authorization and authentication, the audience will learn about technologies that are creating the plumbing and laying the groundwork which will allow for more ubiquitous and pervasive use of their Red Hat Subscriptions both on-premise and on AWS, while addressing the business, operational and technical issues that such subscription movements can entail. There will be a live demonstration and technology preview showing Red Hat's new content management solution running inside of Amazon EC2.
SPR221 - Learn How Enterprises Can Manage their AWS Cloud Services with CA Automation Suite for Clouds Powered by Amazon Web Services (Presented by CA)
by Jeff Williams - Principal Product Manager, Alliance Solutions, Cloud Management - CA Technologies
Enterprises are looking to effectively consume and manage Amazon cloud based services. CA Automation Suite for Clouds incorporates the full benefits of CA Service Catalog interface combined automation connectors to enable AWS services into an enterprise service delivery and support platform. The enterprise grade solution provides administrative and governance for the entire Amazon cloud lifecycle which includes; aggregating existing machine images to a single Amazon account, building standard corporate machine images, publishing services, managing request approval, service provisioning (via AWS CloudFormation APIs), access provisioning, and image de-provisioning. Join our session to learn how CA Technologies management tools can provision and manage AWS compute services in an enterprise environment to establish standards, reduce cost, enable service delivery and improve service support.
SPR301 - Optimizing Enterprise Applications and User Access in the Cloud (Presented by F5 Networks)
by Siva Mandalam - Product Management Executive Director for Cloud, Virtualization and Management - F5 Networks
Are you interested in delivering enterprise or enterprise class applications and user access and various workloads like SharePoint on AWS? This session gives you an overview of issues surrounding application delivery in Cloud, and presents a number of architectural options for workloads in AWS. The session also discusses approaches to architecting networks that can dramatically simplify deployment and ongoing management or applications, particularly as they migrate to AWS from another cloud or they operate in active/passive deployment clouds for business continuity. The session includes guidance on deployment through examples, and presentation of reference architectures, tools and strategies for delivering and security applications on AWS.
SPR302 - Migrating to the Cloud Without Breaking Compliance (Presented by SafeNet)
by Slawek Ligier - CTO and Corporate VP of WW Product Development - SafeNet
Organizations who have locked down compliance in the traditional data center are now struggling with how to migrate to the cloud with compliance intact. Ownership and liability, lack of transparency from the cloud provider, an almost complete absolution of liability in contracts, and lack of clear guidance on required controls have been creating confusion in cloud migrations. Plainly put, regulatory compliance is typically enabled through a combination of certified infrastructures, and protection and control of PAN data and the same principles apply whether youre in the Data Center and in the Cloud. In this presentation, we guide you through understanding audit scope, selecting the right infrastructure, and preparing you with whats in store - from a new class of privileged users to shared responsibility and contract implications. We also arm you with checklist for enforcing and enabling controls that will ensure critical protection and compliance of your data no matter where it
STG201 - Understanding AWS Storage Options
by Joe Lyons - Manager, Global Storage Business Development - AWS
AWS provides multiple storage options to meet your varying needs. We provide an overview of how AWS storage services can be used to support application development and delivery, backup, archive, disaster recovery, and virtualized compute.
STG202 - Parmigiano, a Monastery, Love and Faith: Technical Lessons on how to do Backup and Disaster Recovery in the Cloud
by Simone Brunozzi - AWS Evangelist - AWS, Augusto Rosa - Manager, Server Operations - Shaw Media
IT systems provide tremendous value, and maintaining data integrity and guaranteeing business continuity is of utmost importance for any organization. However, in today's world, those systems have grown in complexity and cost, while the business demands IT agility and lower costs. In this talk, AWS technology evangelist, Simone Brunozzi, joined by AWS customers, will explore how organizations should approach backup and disaster recovery, and how these two aspects can be implemented in the cloud to improve efficiency and flexibility. The talk starts with general concepts, and then dives into technical details, culminating in real customer examples that showcase some tips and tricks and the benefits of a cloud-based approach.
STG203 - Cloud Storage War Stories: From the front lines of some of the biggest battles
by Stephanie Cuthbertson - Sr Manager, Product Management - AWS, Don MacAskill - Co-Founder, CEO & Chief Geek - SmugMug , Peter Esposito - Systems Manager - USTA , Greg Arnette - Founder & CTO - Sonian , Jeff Kimsey - Head of U.S. Product Management - Global Data Products NASDAQ OMX , James Petts - Manager Database Automation - Amazon.com
Here is your chance to learn from others' front line experiences in building game changing cloud storage implementations. We've put together a panel of battle-hardened cloud storage customers. They've gone through, over, and around obstacles to come out smarter, faster, better. They've been where you are and theyre going to share their challenges and their lessons learned with their cloud storage implementations, how they've learned to leverage AWS as their vendor, and their future plans for using the latest storage services and features.
STG204 - Using AWS Storage Gateway
by Arun Sundaram - Sr. Product Manager - AWS
Organizations are increasingly looking to cloud storage to address many of their corporate IT use cases, but prefer to do so in a way that minimizes the impact to their existing on-premises applications. This presentation provides an overview of AWS Storage Gateway, a service that connects an on-premises software appliance with cloud-based storage for seamless integration between on-premises IT environments and AWSs storage infrastructure. The presentation covers the key use cases of the service, discusses how AWS Storage Gateway works, and provides guidance on getting started.
STG205 - Amazon S3: Reduce costs, save time, and better protect your data
by Khawaja Shams - Software Engineer - NASA , Dan Winn - Sr Manager, Software Development - AWS
Amazon Simple Storage Service (S3) offers an expanding set of capabilities for protecting and managing data, as well as hosting content. We'll cover the breadth of the service's features and show you how you can take advantage of them.
STG301 - Using Amazon Elastic Block Store
by Miles Ward - Solutions Architect - AWS, Steve Newman - Scalyr - Cloud Engineer, JP Schneider - DevOps Engineer - Obama For America
This session will walk through best practices on architecting Amazon EBS for high performance workloads.
STG302 - Archive in the Cloud with Amazon Glacier
by Mark Seigle - Software Dev Manager - AWS
Archive in the cloud explores the rapidly growing amount of infrequently accessed (or "cold") data being stored by enterprises, and how IT organizations can use the cloud to dramatically reduce the cost of storing that data while improving durability. The talk gives a technical overview of Amazon Glacier, including coding samples, and tips and tricks for data indexing and reducing cost.
STG303 - Building Scalable Applications on Amazon Simple Storage Service
by Jim Sorenson - Principal Engineer - AWS
Want to build an application that requires minimal up-front investment, and will seamlessly scale from hundreds to millions of users? Amazon S3 is a powerful building block that can enable you to focus your time on the value and functionality of your application, rather than the challenges of scaling it. In this session we'll cover techniques to best take advantage of the platform. We'll discuss structuring your key naming convention to maximize consistency of performance, as well as ways to optimize your upload and download throughput. We'll learn how to eliminate proxies between your application and Amazon S3, and use the platform for your logging needs. Finally, we'll cover simple techniques for efficiently managing the billions of objects your highly scaled application may accumulate.
STP101 - What Can You Do With $100?
by Josiah Carlson - Chief Architect and Co-Founder - ChowNow , Jason Gurwin - Co-Founder - PushPins , Kevin Gibbon - Co-Founder & CEO - SmartAisles , Jeff Barr - Technical Evangelist - AWS
This panel, led by Senior AWS Evangelist Jeff Barr, shares their build-with-no-cash experiences. Find out how these companies creatively built prototypes on AWS to secure slots in top accelerators and/or investment from top firms. From efficient use of engineering resources, to fully leveraging AWS to remain agile, scale as needed, and even pivot with little or no infrastructure cost.
STP102 - Ahead in the Clouds
by Don MacAskill - Co-Founder, CEO & Chief Geek - SmugMug
Session Information coming soon.
STP201 - Efficiency at Scale
by Ammon Bartram - Co-Founder - Socialcam , Guillaume Luccisano - Co-Founder & VP of Engineering - Socialcam
In May of 2012, Socialcam exploded, gaining tens of millions of new users in just a few weeks. At the time, the service ran on 15 servers in a co-location facility in San Francisco. To meet new user traffic demands and continue to deliver maximum user satisfaction, Socialcam made the move to cloud services. With only two engineers and a constant barrage of users, there was limited time for technical transition, but Socialcam endured with no significant downtime. In this technical session, Socialcam co-founders Guillaume Luccisano and Ammon Bartram talk about their experience scaling Socialcam. They present the challenges they encountered, how they addressed them, and the technologies they used in the process. They focus particularly on how they used Amazon services in conjunction with their own hardware to keep Socialcam active with no significant downtime and no costly system redesign.
STP202 - Driving to Success: Fueling Growth and Innovation
by Bob Van Nortwick - Business Development Manager - Venture Capital and Startups - AWS, Meir Morgenstern - Co-Founder and VP of Engineering & Operations - CloudOn , Sam Parnell - CTO - Bleacher Report , Gregarious Narain - Co-Founder & CTO - Chute, Jack Murgia - Senior DevOps Engineer - Edmodo, Robert Kotredes - Head of Engineering - TinyCo
This cutting edge panel explores the approaches of companies managing rapid customer adoption and innovation cycles. Many of these companies are at the forefront or in the middle of explosive growth curves- they are continuing to innovate as a vehicle for accelerating that growth. These companies will share how they were able grow quickly, maintain market advantage and in some cases position themselves for acquisition. You will learn from the scoop from the inside- what these companies experienced and how they were able to leverage AWS to capitalize on growth and push innovation without compromising customer experience or breaking the bank.
STP204 - Pinterest Pins AWS! Running Lean on AWS Once You've Made It
by Ryan Park - Operations Engineer - Pinterest
When youre starting out, its not worth putting a lot of effort into optimizing your costs; you should put your time into growing your business. But as your infrastructure grows, it becomes worthwhile to optimize your use of AWS resources. Ryan Park from Pinterests technical operations team presents how they have optimized their infrastructure costs as their site has exploded in popularity.
STP205 - Making it Big Without Breaking the Bank
by Jim Blomo - Engineering Manager - Data Mining - Yelp , Ray Bradford - Investment Partner - Kleiner Perkins Caufield & Byers, Gregory Scallan - Chief Architect - Flipboard
Join Ray Bradford from Kleiner Perkins in a frank discussion with Yelp Engineering Manager Jim Blomo, and Flipboard Chief Architect Greg Scallan , as they explore how they are optimizing their costs with AWS, and how they think about owning vs. renting hardware as they grow. Ray will also share observations and trends on how successful VC funded companies think about IT costs and the right things to be spending money on.
STP301 - Building in the Cloud Best Practices
by Sarah Novotny - CIO - Meteor Entertainment , Ralph Gootee - CTO - PlanGrid , Joe Ziegler - Technology Evangelist - AWS, Bill Platt - Sr. VP of Operations - Engine Yard , Kate Matsudaira - VP of Engineering - Decide , Adam D'Amico - Director of Technical Operations - Okta
Amazon Web Services are fundamentally changing the way organizations are building new applications and services by enabling them to focus on their customers needs, and not on the underlying infrastructure and technology. Organizations are dramatically accelerating their agility and time to market, enabling developers to rapidly deliver new applications and then quickly iterate based on customer and market response. Businesses no longer have to focus on scaling databases, the unique challenges of big data and the complexities of highly available global applications and instead invest directly in building their market offerings. This panel will speak to the best practices for creating applications on AWS from decision makers of companies who have successfully built enterprises on top of AWS and are benefiting from the advantages of running in the cloud.
STP302 - Top Venture Capitalists Discuss Investing in the App and Cloud Economy
by Ann Winblad - Managing Director - Hummer Winblad Venture Partners , Michael Skok - Partner - North Bridge Venture Partners , Brad Steele - Business Development Manager - AWS, Matt Mcllwan - Managing Director - Madrona, Matthew Miller - Partner - Sequoia Capital
This panel of top venture capitalists discusses how their investment thesis and strategies have evolved over the past several years in light of rapid and low cost development cycles made possible by the cloud. They share insights into how they evaluate investments in various vertical markets and stages, what metrics they use to monitor progress and success of their portfolio companies, provide advice and best practices to entrepreneurs looking to raise capital, and share what they see on the cloud horizon that will change the world. This panel is moderated by Brad Steele of Amazon Web Services.
SVC101 - Building Search into Your App
by Jon Handler - CloudSearch Solutions Architect - AWS, Matt Norton - Director of Application Development - Public Broadcasting Service
Amazon CloudSearch is a fully-managed search service in the cloud that allows customers to easily integrate fast and highly scalable search functionality into their applications. In this session, we cover the basics of search and search engines. We take an introductory look at CloudSearch along with a deep dive showing how to build a CloudSearch-based web application.
SVC103 - The Whys and Hows of Integrating Amazon Simple Email Service into your Product or Website
by Chris Wheeler - Sr. Technical Program Manager - AWS, Rohan Deshpande - Software Development Engineer - AWS, James LaPlaine - Vice President, Technology Operations - AOL
If you're already building your website our application on AWS, using Amazon SES is a quick and cost-effective way to send your email. This session will talk about what Amazon SES is and why you would want to use it. Then we will dig into the most common ways our customers use Amazon SES with their current systems and give you the tools you need to do the same.
SVC104 - AWS Marketplace
by David Zipkin - Sr. Manager, AWS Marketplace - AWS, Barry Russell - Sr. Manager, AWS Marketplace - AWS, Paul Wallace - Director, Product Marketing, Stingray Business Unit - Riverbed Technology, Misha Govshteyn - Co-Founder & Vice President of Emerging Products - Alert Logic
AWS Marketplace is an online store that helps customers find, buy, and immediately start using the software and services they need to build products and run their businesses. Visitors to the marketplace can use AWS Marketplaces 1-Click deployment to quickly launch pre-configured software and pay only for what they use, by the hour or month. AWS handles billing and payments, and software charges appear on customers AWS bill. The first half of this session talks about what AWS Marketplace offers to AWS customers buying software and the second half of this session discusses why AWS Marketplace is a great place to sell software.
SVC105 - AWS Messaging
by Jon Turow - Sr. Product Manager - AWS, Clay Magouyrk - Software Development Engineer - AWS
Amazon SNS and Amazon SQS are important systems for sending, managing, and queuing system notifications. This session details the fundamentals on how to use these services, demonstrates the value for application developers, and covers some common use cases and customers where they have solved a critical business problem.
SVC201 - Distributing Work in the Cloud with Amazon
by Rick Sears - Software Development Manager - AWS
Applications today can span on-site and off-site environments, as well as across multiple compute resources in the cloud. Come learn how to simplify your applications state management, asynchronous tasks and work distribution with Amazon Simple Workflow (SWF). During this session, you will learn how to use the SWF Flow Framework to define your application logic in workflows that are managed at high-scale and with fault-tolerance by Amazon SWF.
SVC202 - Scaling Your Application
by Andrew Kerr - Principal Engineer - Fluid.com , Andrew Guldman - VP of Product Engineering - Fluid.com , Mai-lan Tomsen Bukovec - Director, EC2 Compute - AWS
Dealing with scale and concurrency in todays web and mobile services can require complex business logic in your application. To achieve high scale in the cloud, often developers have to coordinate and track state for steps in application processes distributed across remote data centers. Come to this session to learn how Amazon Simple Workflow (SWF) manages and coordinates your application sequences in workflows by our AWS pay-as-you-go service. We will walk through real-world examples of customers who are basing their high-scale, fault-tolerant applications on Simple Workflow today.
TLS301 - Deploying to the AWS Cloud with Visual Studio
by Norm Johanson - Software Development Engineer - AWS, Steve Roberts - Software Development Engineer - AWS
The AWS Toolkit for Visual Studio contains many features to help you deploy and maintain your applications in the AWS cloud. In this session, learn how easy it is to deploy and manage your SQL Server powered ASP.NET application from the IDE and command-line tools using AWS Elastic Beanstalk and Amazon RDS. The session also includes some discussion of automated deployment with continuous integration build systems.
TLS302 - Being Productive with the AWS SDK for Java
by Jason Fulghum - Software Development Engineer - AWS
The AWS SDK for Java includes several higher level APIs that make working with AWS simpler. Learn more about higher level APIs such as TransferManager, which allows developers to easily manage asynchronous uploads and downloads from Amazon S3; the AWS DynamoDB Object Persistence Layer, which allows developers to annotate their Java classes to specify how the SDK should map them to AWS DynamoDB tables when they are saved and loaded; and other higher level APIs such as the Amazon Simple Email Service JavaMail provider.
TLS303 - How to Deploy Python Applications on Elastic Beanstalk
by James Saryerwinnie - Software Development Engineer - AWS
Learn how to configure, deploy and scale a Python application running on Amazon Elastic Beanstalk. This talk uses two samples, a simple url shortening API built using Flask, and an image processing app built using Django, to demonstrate how to quickly get up and running on Amazon Elastic Beanstalk. In addition to learning best practices, the talk covers performance tweaks, and options for scalable data storage including S3, DynamoDB and RDS.
TLS304 - Getting Productive with the AWS SDK for Ruby
by Trevor Rowe - Software Development Engineer - SDK and Tools - AWS
Learn best practices for using the AWS SDK for Ruby, including configuration, logging, debugging, consuming high and low level interfaces, collections, memoization, Rails integrations, AWS::Record and more.
TLS305 - Using Amazon DynamoDB Effectively with the AWS SDK for PHP
by Jeremy Lindblom - PHP Software Engineer - AWS, Michael Dowling - Software Development Engineer - AWS
Learn how to work with Amazon DynamoDB using the AWS SDK for PHP. Attendees learn about the AWS SDK for PHP including how to install and configure the SDK and how to perform operations with DynamoDB. Advanced discussion topics include tips for effective DynamoDB usage, request batching, performance tuning, configuring event listeners, and setting up the included DynamoDB session handler for session storage.
TLS306 - Develop, Deploy and Debug with Eclipse and the AWS SDK for Java
by Zach Musgrave - Software Development Engineer - AWS
The AWS SDK for Java and the AWS Toolkit for Eclipse enable developers to easily manage AWS resources, quickly build web scale Java applications that interact with AWS services, and deploy those applications to the AWS platform. In this session, learn what functionality the AWS SDK for Java and the AWS Toolkit provide, see common usage scenarios with the AWS SDK for Java, and discover how to use the management, deployment, and debugging capabilities in the AWS Toolkit for Eclipse.

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